An effective Corporate Responsibility programme focuses on key non-financial risks, which, if they came to pass, could have a significant negative financial impact on the business.
This focus enables us to identify, understand, mitigate and report these risks in a transparent way. As a result, we are better able to develop strategies that provide an added-value discipline that will sustain us through both the good times and the bad.
Corporate Responsibility therefore concerns understanding and communicating to all stakeholders what makes our business sustainable in the long term. This can facilitate positive competitor differentiation, enhanced internal and external communications and a more joined-up approach to strategic planning and policy development.
It is no accident that those companies with proven and long-standing Corporate Responsibility programmes have lasted longer and have outperformed their competitors. For most companies, their true value is often not on the balance sheet but in the intangible asset of goodwill, which in itself is rooted in reputation.

Man employees in the UK have chosen The Prostate Cancer Charity as their Annual Charity for 2010/11.